by Crosby | March 12, 2010

Big exciting news!

PR Couture has been nominated for Blogger Of The Year by an organization called Influence SD. There’s going to be a swanky award show and everything, and I have a Hayden Harnett dress just waiting in my closet for this kind of occasion. Please help us win by clicking the arrow to the left of the PR Couture image. You can vote once per day.

The blogging community is picking up steam here in San Diego and it would be great visibility for all the hard work PR Couture has put in since 2006. Your help promoting this and putting us in the top running is much appreciated.

Here is a sample tweet to make it easy: One of my faves, @PR_Couture is up for Blogger of the Year. Click the arrow to vote her up! http://ow.ly/1ihpH #influenceSD

by Crosby | March 11, 2010

Brands are always looking for new and innovative ways to tell their story. Social media has provided new channels for PR and marketing, and the core of this new promotional mix is often centered around engaging the the almighty Fashion Influencer, the early adopter, the brand ambassador. While many fashion PR pros may be well versed in the rationale and purpose of pitching fashion bloggers, few brands have gone beyond the fashion blog to engage with fashion influencers in the other places where they are connecting with each other and producing content online.

American Apparel has a history of working directly with fashion influencers as well using real people, aka not models, in their advertising. To recap, they made a series of ads with Chictopia members last year, held an in-store modeling call/shoot for customers during New York’s Fashion’s Night Out, and photographed style bloggers such as The Chic Muse in Mexico City and The Cherry Blossom Girl in Paris.

However, the partnership with LookBook.nu is the most extensive to date, and is rooted in AA’s true appreciation for the LookBook.nu community, as well as a company commitment to use resources as a big company to do cool artistic projects with artists whose work they enjoy. In case you aren’t familiar, LookBook.nu is an invite-only international community of members who post their outfits. Members then vote up the looks that they like, and the more votes, the more your reputation grows. LookBook.nu regularly runs contests with fashion brands that engage their community around producing content.

As a representative from AA explains, “basically, we were intrigued with LookBook.nu when it first came out, which led us to eventually advertise and feature their users on our site. We decided to do a bigger collaboration late last year and as part of it hosted a contest where their members submitted photos featuring their favorite American Apparel pieces. Now there are something like 7,000+ looks of people using our basics. Our 132 favorites became The LOOKBOOK.nu Lookbook by American Apparel.”

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by Crosby | March 10, 2010

Have you heard about WikiFashion? It’s basically Wikipedia for fashion and it’s a total duh to make sure all your clients have their own profiles. Madeline of Lola PR came up with the concept and has been generously adding profiles herself, despite the fact that as a Wiki, it’s basically open for anyone to edit. Check out PR Couture’s WikiFashion page, if you’re interested.

Recognizing an opportunity, Madeline is now opening up WikiFashion to partners like tech savvy fashion PR agencies to 1) become experts in the editing process and 2) be recommended on WikiFashion for profile development. Basically you’d be saying that for a fee, you are willing to work with brands and fashion personalities to get their pages up and keep them maintained. What a great way to get in front of new potential clients!

For more information, get in touch with Madeline at madeline.veenstra[at]wikifashion.com – you can also follow WikiFashion on Twitter.