I have always made it a point to pitch bloggers, fashion and otherwise - often to great success. As someone who spends an inordinate amount of time online, I recognize that making contacts with bloggers is a powerful way to connect with potential customers and brand advocates, plus it's relatively painless. A quick email and links to web-res photos sure beats the traditional press kit nightmare. The one that inevitably includes running out of ink on the very last page, then finding out that every single elementary school-aged child has decided to cross the street in front of your car as you try to turn left, racing to Kinkos with the sun in your eyes, arriving harried and frazzled, hair inevitably gone-frizzy, all to miss the 4:30 pm Fedex cutoff by 2.5 minutes.
Fashion Bloggers are an excellent group to pitch, but many PR agencies have yet to make the leap, says Julie Fredrickson, of Almost Girl, co-founder of Coutorture Media, (who is quickly becoming my idol, though she doesn't know it yet). Julie reponds to a post here, writing " Fashion PR agencies haven't quite caught to the fact that fashion bloggers represent some of their most engaged and dedicated consumers but they are starting to pay attention to us as our numbers grow. No one has more interest in brand loyality and aspirational and authentic PR messages diseminated through the blogosphere than us fashion bloggers."
See? Love her.
Now go nicely pitch a fashion blogger today.