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Fashion Bloggers – Is Fashion PR Paying Attention?

I have always made it a point to pitch bloggers, fashion and otherwise - often to great success. As someone who spends an inordinate amount of time online, I recognize that making contacts with bloggers is a powerful way to connect with potential customers and brand advocates, plus it's relatively painless. A quick email and links to web-res photos sure beats the traditional press kit nightmare. The one that inevitably includes running out of ink on the very last page, then finding out that every single elementary school-aged child has decided to cross the street in front of your car as you try to turn left, racing to Kinkos with the sun in your eyes, arriving harried and frazzled, hair inevitably gone-frizzy, all to miss the 4:30 pm Fedex cutoff by 2.5 minutes.

Fashion Bloggers are an excellent group to pitch, but many PR agencies have yet to make the leap, says Julie Fredrickson, of Almost Girl, co-founder of Coutorture Media, (who is quickly becoming my idol, though she doesn't know it yet). Julie reponds to a post here, writing " Fashion PR agencies haven't quite caught to the fact that fashion bloggers represent some of their most engaged and dedicated consumers but they are starting to pay attention to us as our numbers grow. No one has more interest in brand loyality and aspirational and authentic PR messages diseminated through the blogosphere than us fashion bloggers."

See? Love her.

Now go nicely pitch a fashion blogger today.

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  • [...] I am so excited to announce that PR Couture is now a member of Coutorture’s exciting Industry section, sharing space with the likes of Fashion Verbatim, The Runway Scoop, and Extra Tasty. As the only independent Fashion PR blogger out there, the response and support I have gotten from Julie (ever since, in my track-back naivete, I ooh’d and ahh’d about wanting to have her Pucci-clad babies) has been so gratifying. We both agree that Fashion and PR are under-developed and under-appreciated fields of study, and are committed bridging that gap between theory and practice through community. Plus, stuff like this…”Coutorture’s philosophy is based on the idea that communities know their needs better than outsiders and as such should be able to actively participate, engage, and work to shape their community. Coutorture is the new fashion community! Coutorture’s mission is to highlight the wealth and diversity of the fashion blogosphere while creating an online fashion community that is open and accountable to all” makes me go weak in the knees, a-flutter. [...]

  • [...] I am so excited to announce that PR Couture is now a member of Coutorture’s exciting Industry section, sharing space with the likes of Fashion Verbatim, The Runway Scoop, and Extra Tasty. As the only independent Fashion PR blogger out there, the response and support I have gotten from Julie (ever since, in my track-back naivete, I ooh’d and ahh’d about wanting to have her Pucci-clad babies) has been so gratifying. We both agree that Fashion and PR are under-developed and under-appreciated fields of study, and are committed bridging that gap between theory and practice through community. Plus, stuff like this…”Coutorture’s philosophy is based on the idea that communities know their needs better than outsiders and as such should be able to actively participate, engage, and work to shape their community. Coutorture is the new fashion community! Coutorture’s mission is to highlight the wealth and diversity of the fashion blogosphere while creating an online fashion community that is open and accountable to all” makes me go weak in the knees, a-flutter. [...]

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.