Is Fashion PR Paying Attention to Fashion Bloggers?

I have always made it a point to pitch bloggers, fashion and otherwise – often to great success. As someone who spends an inordinate amount of time online, I recognize that making contacts with bloggers is a powerful way to connect with potential customers and brand advocates, plus it’s relatively painless. A quick email and links to web-res photos sure beats the traditional press kit nightmare. The one that inevitably includes running out of ink on the very last page, then finding out that every single elementary school-aged child has decided to cross the street in front of your car as you try to turn left, racing to Kinkos with the sun in your eyes, arriving harried and frazzled, hair inevitably gone-frizzy, all to miss the 4:30 pm Fedex cutoff by 2.5 minutes.

Fashion Bloggers are an excellent group to pitch, but many PR agencies have yet to make the leap, says Julie Fredrickson, of Almost Girl, co-founder of Coutorture Media, (who is quickly becoming my idol, though she doesn’t know it yet). Julie reponds to a post here, writing ” Fashion PR agencies haven’t quite caught to the fact that fashion bloggers represent some of their most engaged and dedicated consumers but they are starting to pay attention to us as our numbers grow. No one has more interest in brand loyality and aspirational and authentic PR messages diseminated through the blogosphere than us fashion bloggers.”

See? Love her.

Now go nicely pitch a fashion blogger today.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.