Another amazing conference at London’s Imperial College in Early January. Take a look at one of the paper presentations by Sandy Black, a researcher at the London College of Fashion. (As a side-note I did my study abroad at the London College of Fashion during college and was able to take a class in Fashion PR, as well as visit many costume museums, discover H&M and Zara, and write papers on people like Manolo Blahnik and Zandra Rhodes – ah, those were the days …)
Learn more about the conference.
I would love to see emerging Fashion PR Theory in the US get the support it deserves from PR practitioners and scholars. It would be great to finally see public relations programs, instructors, and publications recognize the wide-reaching influence of fashion and the powerful role of PR in that industry – so that we might get to a level of engaging research that would allow us to meaningfully contribute to conferences like these.
Fashion and clothing are part of a universal experience, the textile and clothing industries occupying a powerful global position in both economic and socio-cultural terms. It is however under-researched and under-represented academically. Interrogating Fashion is a research cluster, led by Sandy Black, which takes a comprehensive view of fashion in its broadest sense. It was developed during 2005 under the Designing for the 21st Century initiative jointly funded by two UK research councils EPSRC (Engineering and Physical Sciences) and AHRC (Arts and Humanities). The purpose was to establish a much-needed forum for the discussion of issues surrounding fashion today, and to consider new paradigms for design and manufacturing in the industry. It brought together a wide-ranging group of academics and practitioners: fashion and textile designers, artists, industrial designers, technologists, computer and material scientists, cultural theorists, design theorists, marketers, and researchers in industry in order to interrogate fashion, and challenge existing practices and processes within fashion and clothing. The cluster aimed to identify key questions and develop a research agenda for projects which will have genuine impact on both academia and the manufacturing sector, to develop products and processes which will, by design, be inherently more sustainable.