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The Power (and Price) of Fashion PR

Jonathon over at My Handbag and Purse Addiction offers a nice glimpse into the role of Fashion PR, commenting:

It is no tall claim to say that effective Fashion Public Relations can spell the difference between a brilliant but unsuccessful fashion house and a good fashion house that is extremely successful!

One caveat - He goes on to state the old maxim that PR is free as opposed to advertising, and that this is one of the reasons smaller fashion companies can benefit from great PR messaging. It's true that PR is less expensive than traditional advertising, and it is a great option for emerging fashion designers working with smaller budgets. However, the problem with the "PR is Free" idea is that it often translates into less perceived value, respect and yes, less compensation for PR practitioners. As people become more immune advertising, PR offers one of the most credible and valuable means of communicating with target publics. It requires strategic thinking, relationship building, creativity, and a host of other skills. Public relations is not advertising, but it is also never free.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Angela
    Posted February 14, 2007 at 4:07 pm | Permalink

    Excellent, love it!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at