“The days of “PR” standing merely for “press releases” are antiquated—we are carrying the torch for major brands and bringing their message directly into the lives of consumers. The demand for our industry will continue to grow—I believe that we’re following the right playbook to keep us winning and ahead of the curve.” – Ronn Torossian, founder, president & CEO of 5W Public Relations

Read the whole op-ed at Strumpette, Torossian explains why the “5W Sundance Escape 2007”  was such a success at the Sundance Festival, and advocates honesty, influencing the influencers, and working past 5 pm.

Lookonline has graciously added PR Couture to their list of “good sites” on their Daily Fashion Report blog page, calling it “Thinking PR.” They sent a pretty swell email about it too. Thanks!

In addition to the daily report, Lookonline provides its paying subscribers several insider boons including the famous “Who’s Who” list of over 60 fashion public relations firms in New York.

Media Job Cuts Jumped By 88% in 2006, and 2007 looks to be worse, according to the job outplacement tracking firm Challenger, Gray & Christmas.

Ken Baker, Us Weekly’s West Coast executive editor, has been named editorial director of Usmagazine.
Robin Micheli, assistant managing editor at People, is leaving her position.
Chandra Czape Turner is the new executive editor at Cosmogirl!
Joanne Molina steps in as senior editor for Chicago’s Second City Style.
Valerie Boster is Vogue’s new market editor.
Jessica Zimmerman takes over as assistant market editor for Elle Accessories.
Nicole Pearl is the new senior editor at O Magazine.
Also, look for Cocktail Weekly in September, 2007. Published by Bauer (InTouch and Life & Style), this new weekly lifestyle magazine is aimed at women in their 20s.