“The days of “PR” standing merely for “press releases” are antiquated—we are carrying the torch for major brands and bringing their message directly into the lives of consumers. The demand for our industry will continue to grow—I believe that we’re following the right playbook to keep us winning and ahead of the curve.” – Ronn Torossian, founder, president & CEO of 5W Public Relations
Read the whole op-ed at Strumpette, Torossian explains why the “5W Sundance Escape 2007” was such a success at the Sundance Festival, and advocates honesty, influencing the influencers, and working past 5 pm.
