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5W Public Relations CEO Says PR Industry is Better than Ever

"The days of “PR” standing merely for “press releases” are antiquated—we are carrying the torch for major brands and bringing their message directly into the lives of consumers. The demand for our industry will continue to grow—I believe that we’re following the right playbook to keep us winning and ahead of the curve." - Ronn Torossian, founder, president & CEO of 5W Public Relations

Read the whole op-ed at Strumpette, Torossian explains why the “5W Sundance Escape 2007”  was such a success at the Sundance Festival, and advocates honesty, influencing the influencers, and working past 5 pm.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at