5W Public Relations CEO Says PR Industry is Better than Ever

The days of “PR” standing merely for “press releases” are antiquated—we are carrying the torch for major brands and bringing their message directly into the lives of consumers. The demand for our industry will continue to grow—I believe that we’re following the right playbook to keep us winning and ahead of the curve.” – Ronn Torossian, founder, president & CEO of 5W Public Relations

Read the whole op-ed at Strumpette, Torossian explains why the “5W Sundance Escape 2007”  was such a success at the Sundance Festival, and advocates honesty, influencing the influencers, and working past 5 pm.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com