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Download the Fashion Council’s Model Guidelines

Download the U.S. Fashion Council Guidelines

In related blog commentary I enjoyed reading this post over at Cheat Seeking Missiles, written by a father with 2(?)daughters - but take issue with this last bit:

"Health advocates wail that these are merely recommendations, not regulations. The Fashion Council counters, "You're going to be able to get more people involved in helping out by educating and teaching versus enforcing a ban," according to WSJ.

That phraseology is what we in the PR profession knowingly refer to as a "lie." Philosophically, I'm with them though, since I'm no fan of over-regulation of business. When consumers of fashion start protesting by punishing with their pocketbooks the purveyors of bolemia and anorexia, the industry will quickly regulate itself and Kate Moss will pack on the pounds." (p.s. Laer, it's bulemia).

Promoting fixed regulations concerns me too, however, resolving the skinny model issue is far more complex than simple economics. It is about the role, function and rights of the fashion model, about an industry (and society) that believes that thin=control=success, media who draw attention to the spectacle of starvation with bold headlines and editorials full of mixed messages, who produce photo after photo gleefully exposing the physical evidence of restraint on a woman's body, and women and girls who have internalized these messages about the thin ideal since infancy.

In addition, couture is more like wearable art - and doesn't really concern itself with the average fashion consumer, or the realities of women's bodies. Christian Lacroix said, "Haute Couture should be fun, foolish and almost unwearable." As anyone who watched the scene about cerulean in the Devil Wears Prada now knows, runway fashion is copied, diluted, mass-produced, and then filtered down through various retail stores - adopted by early trendsetters, and finally by those who won't wear leggings until they show up at Old Navy. As such, the clothing that a woman wears is inseparable from its couture roots, and from the larger cultural context.

Bottom line: no amount of economic pressure is going to change the fashion industry, so long as the fashion designers, models, media, the average fashion consumer and her boyfriend still half-believe that being thin is social currency for success and well worth fighting for.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at