Coutorture Media is an online fashion community of nearly 200 of the most insightful, inspiring, and well read fashion websites and blogs gathered into one space. Our network is dedicated to raising the public consciousness of blogging as well as promoting independent perspectives, opinion, and experiences from around the blogosphere.
As the only independent Fashion PR blogger out there, the response and support I have gotten from Julie, Co-founder and EIC, (ever since, in my track-back naivete, I ooh’d and ahh’d about wanting to have her Pucci-clad babies) has been so gratifying. We both agree that Fashion and PR are under-developed and under-appreciated fields of study, and are committed bridging the gap between theory and practice through community. Plus, stuff like this…”Coutorture’s philosophy is based on the idea that communities know their needs better than outsiders and as such should be able to actively participate, engage, and work to shape their community. Coutorture is the new fashion community! Coutorture’s mission is to highlight the wealth and diversity of the fashion blogosphere while creating an online fashion community that is open and accountable to all” makes me go all weak in the knees, a-flutter.
Since starting PR Couture I have become increasingly interested in the intersections between PR, Fashion PR, and New Media/Web 2.0/Fashion Blogging/Social Shopping/Dress sites. The PR industry, like the fashion industry, often struggles with issues of legitimacy in the business world, and I am fascinated by the ways in which new technology and user-generated content are influencing fashion-focused individuals to pursue new methods of communication, expression, and business pursuits.
Much in the way that Fashion PR and Fashion Magazines have been slow to come ’round to the value of Fashion Blogs, PR itself likes to turn up its nose at Fashion PR. I hope that connecting with the Coutorture fashion community will help get the conversation started between both industries, especially given the high levels of interest in the Fashion PR specialty among current PR students.
Participating in a fashion blogging community makes sense as a means for supporting PR’s reputation in the great world online, what with recent squabbles about PR’s resistance to embracing New Media, and it’s foibles thus far when attempting to become part of the blogosphere, (fake blogs? seriously, kids.)