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PR Flies White Flag – Press Releases Now Linked With Technorati – Social Media Wins!

Looks like PR is starting to take this whole social media thing seriously - and by seriously I mean do something other than freak out about the ability of bloggers to slam a client (and charge interested parties several hundred dollars for "experts" to hand-hold through the basics of social media). PR is finally coming around to utilizing social media technology to better track the conversations that will no doubt emerge as we find out, for example, that even Britney's stylist wants nothing to do with her. (Oh shoot, looks like I deleted that email.)

According to the release "This week PR Newswire signed an agreement with blog search engine Technorati that provides real-time social media link tracking for all of their press releases." Not only does this agreement allow PR professionals to stay in the real-time online loop, but it allows anyone to follow the thread. Hopefully, this will help to break down important barriers between PR and Bloggers - like access to information, and better implement the all-hailed two-way communication.

Of course, PR has been following client mentions through Technorati, Google Alerts and the like, but this partnership sends a strong message that PR recognizes the true influence of social media and is ready to make deals.

If you haven't already, please favorite PR COUTURE on your own Technorati page (cute little green link on the right side-bar), or link to me in your blogroll. There are precious few female PR Bloggers out there, and even fewer who are willing to align themselves with something as frivolous as Fashion PR - show me some love and I'll love you right back!

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted January 24, 2007 at 7:19 pm | Permalink

    The question is — can they handle it? A great PR approach would be to release something, follow the online conversation on it, and then build a true conversation about “it” — the brand, the product, the event — by engaging those bloggers in conversation. Even just asking people why they disagree or what they would change would be a sustantial enough difference to business as usual it would blow people away.

    In other words, if you want respect, you have to give respect.

  • Posted January 30, 2007 at 5:12 pm | Permalink

    Hi, A friend turned me on to your website and I love it! I totally agree with you that so many pr firms just don’t understand the power of the web. I was voted Who’s Who in Technology years back and have always taken an interest in the latest innovations.

    Currently I’m taking a class at UCLA Ext. to learn more. Tomorrow’s class is on podcasting which I’m not that in to, but want to understand for my client’s sake.

    In any case, just showing you some love. YOU GO GIRL! Loving it!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at