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Skorch – New Online Fashion Magazine for Sizes 12 and Up Launches First Issue

skorch.gifI remember picking up an issue of Mode magazine, a plus sized fashion glossy - probably in high school. It was the first time I saw women who were bigger than me, looking absolutely fantastically beautiful. So fashionably snazzy that I remember thinking, I just want to look like them - even wishing I was a tad more buxom so I could wear some of the clothes they were working. My mom and I shared a subscription because we enjoyed the mag and wanted to support the publication.

I was pouty when, after several years in print, Mode closed - (first they take away my Sassy, my Fabula, my Moxie - now this!) Despite a few valiant efforts post-Mode, there has yet to be a truly successful introduction of a real plus size fashion mag.

Hence - I'm excited about the prospects for Skorch - a new online fashion magazine based out of Portland. Their mission:

"We are not about labels. We want to help empower and inspire women to find that beauty within themselves they may not have realized was there. We vow to produce a credible fashion-forward magazine that will contain beautiful images, inspiring articles, and the best style tips around. Think of it as InStyle™, with a dash of Cosmo™ and a pinch of Vogue™.

Here's hoping that the world is finally ready for this new plus size focus as well as the magazine-style online format. Congrats to founders Jessica Reese and Carrie Woomer for making it happen. Read the release.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Posted January 9, 2007 at 11:03 am | Permalink

    this is great! i was just reading the feb issue of lucky magazine and there was a section on how to wear sequins if you’re full figured…they demonstrated with a twiggy looking assistant …how annoying that top fashion mags always DO that! it is so insincere!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at