Skorch – New Online Fashion Magazine for Sizes 12 and Up Launches First Issue

skorch.gifI remember picking up an issue of Mode magazine, a plus sized fashion glossy – probably in high school. It was the first time I saw women who were bigger than me, looking absolutely fantastically beautiful. So fashionably snazzy that I remember thinking, I just want to look like them – even wishing I was a tad more buxom so I could wear some of the clothes they were working. My mom and I shared a subscription because we enjoyed the mag and wanted to support the publication.

I was pouty when, after several years in print, Mode closed – (first they take away my Sassy, my Fabula, my Moxie – now this!) Despite a few valiant efforts post-Mode, there has yet to be a truly successful introduction of a real plus size fashion mag.

Hence – I’m excited about the prospects for Skorch – a new online fashion magazine based out of Portland. Their mission:

“We are not about labels. We want to help empower and inspire women to find that beauty within themselves they may not have realized was there. We vow to produce a credible fashion-forward magazine that will contain beautiful images, inspiring articles, and the best style tips around. Think of it as InStyle™, with a dash of Cosmo™ and a pinch of Vogue™.

Here’s hoping that the world is finally ready for this new plus size focus as well as the magazine-style online format. Congrats to founders Jessica Reese and Carrie Woomer for making it happen. Read the release.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.