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Your Blog Could Get You A Job – PR Students Need Social Media Skills.

If you are a student, or recent PR grad, take full advantage of the smarts at Forward - managing editor Erin Caldwell has put together a team of new and experienced public relations professionals, all passionate about making Forward "the online springboard for new and upcoming PR professionals."

Forward Podcast 17 - Terry Fallis stops in to discuss the importance of social media for PR and the serious advantage PR students have in jobland if they are comfortable with blogging and other social media techniques: “If PR students are not getting involved with social media they will be at a distinct disadvantage.”

As someone who will be spending several hours of her day putting together a "Web 2.0 101" style presentation, so that RSS feeders, social bookmarking and basic blogging protocol are met with more than a touch of fear, I ask: Are seasoned PR Pro's relying on younger practitioners to manage and monitor social media and other emerging technologies instead of coming up to speed themselves? How is the workplace changing when entry-level practitioners have the knowledge and experience necessary for agencies to stay current and viable? With much of social media focused on a younger demographic, is this the right move? Does it add more "information superhighway cred?" What are the potential ramifications of putting less experienced PR's in the social media arena without strong crisis management skills?

PR has had a rough and sometimes embarassing time figuring out how to navigate the blogging world - In fashion/beauty PR, the explosive situation with Pierce-Mattie and Jack & Hill (make it through all the comments if you can), just goes to show how contentious this mix can be.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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  • […] Your Blog Could Get You A Job – PR Students Need Social Media Skills. […]

  • […] Blogging about Fashion PR has definitely opened up new job opportunities for me, although this was not my primary goal since starting PR Couture. A few months ago, I talked about the importance, and marketability of social media skills for entry-level PR practitioners. Today, Wall Street Journal Online published an article on how having a blog might help you get a job, noting that, “recruiters say they check candidates’ blogs about noncareer-related topics for evidence of writing skills and clues to how well rounded they are.” While getting praised and headhunted because of your fabulous online presence can end up a pretty sweet deal, let us not forget that blogging can get you fired. However, for certain beauty and fashion editors, a blog-based firing only spurred them on to further career glories. […]

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at