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Fashion PR Gets a Second Chance at Reality TV

thehills.jpgGawker reports that Go Go Luckey Productions (Laguna Beach) are looking for 21-28 year old, fashion-holics for its latest reality show ruckus, whereby a few lucky ladies will get the opportunity to to work as an assistant at a fashion magazine (coughTeen Voguecough), cosmetic line or a "cutting edge Fashion PR company." MTV's earlier foray into Fashion PR in 2005, the Lizzie Grubman fronted PoweR Girls, sent the greater public relations industry a ranting, by playing into every awful stereotype ever conceived about a Fashion PR Girl. Journalists agreed, the Boston Globe called the show a "PR Nightmare." I'm interested to see what Fashion PR company signed on to something so sure to present a damaging, glorified, dumbed-down image of Fashion PR, especially since it worked so well last time.
Who does it serve to continue this misperception that all you need to be sucessful in Fashion PR is an effervescent enthusiasm over your breast implants? I somehow doubt that a show that piggybacks on the Hills - a show who's DVD soundbite is mock-starlette Lauren Conrad bemoaning the struggle of maintaining both her Teen Vogue internship and college at FIT, to produce anything particulary "real". (And no, I don't own the DVD set, the commercial for it was playing constantly in Target, I swear).

But yeah, I'm totally going to get sucked into the show - blame my younger sister for showing me the beauty of really bad TV.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.