Coutorture: The Next Best Thing to New York Fashion Week

bcbg2.jpgWhen you love fashion, but live in a city that thinks flip-flops are appropriate all-weather, all-occasion footwear, all the hub-bub, tra-la-la and glamour of the 2007 Mercedes Benz Fall Fashion Week can seem a bit like a glittery, albeit chilly, cashmere wrap and buttery-leather boots kind of fantasy-land.

Thank goodness for me then, that Coutorture has outdone themselves this year by uploading, with tremendous speed and efficiency, photos and streaming video from Fashion Week so that fashion voyeurs all over the word can all get a taste of the real deal (often before Sponsored by ShopStyle, anyone is free to repost and distribute this content – check out shows and interviews by Alexander Wang, Rachel Roy, BCBG and tons more.

I especially enjoyed this glimpse backstage at the James Coviello show.

Now, back to the sunshine, skinny jeans, and formal shorts. Sigh.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.