Fashion PR Reviews From New York Fashion Week

jason-wu.jpgIt’s not just the models and ensembles coming down the catwalk that are being judged, the Fashion PR companies behind New York Fashion Week’s runway shows receive their fair share of scrutiny. With New York Fashion Week at a close, enjoy two examples of the best and the worst Fashion PR hot from the online fashion presses.

Via New York Magazine, Fugly girls take aim at People’s Revolution for being more concerned with favors to friends than frenzied media waiting to get in at the Heatherette show.

PFSK’s Orli Sharaby gives Mao PR a gold star for embodying the three Fashion PR must-haves:

1. Deliver a Great Product
2. Extend Your Brand
3. Be Nice

(buh-bye fashion week: photo Mao PR client Jason Wu, thanks to Shopstyle via Coutorture)

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.