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Neiman Marcus Gives Domain Name Companies a Taste of the Lawsuit

According to Bulldog Reporter, Neiman Marcus is suing Domain companies Name.com and Spot Domains for improperly registering more than 40 Internet addresses that resemble the department store chain's trademarks. Basically, the companies use the 5-day refund period to fill these mock sites full of ad's and then enjoy the revenue from people who don't know any better and actually click on those affiliate/ad block type pages. This sneaky little process is called Domain Tasting.

Experts estimate that up to 6 million names are tied up at any given time through domain name tasting, thanks to computer automation and a burgeoning online advertising market.

One Comment

  • Posted April 2, 2007 at 5:08 pm | Permalink

    This reminds me of Cybersquatting from the 90s, where the cybersquatters would register domain names associated with highly recognizable trademarks, and then basically hold them for ransom until the rightful trademark owners bought them back. Only now they’re doing it in bulk. I wonder how long it will take legislation to catch up with this tricky little scheme.

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Neiman Marcus Gives Domain Name Companies a Taste of the Lawsuit

According to Bulldog Reporter, Neiman Marcus is suing Domain companies Name.com and Spot Domains for improperly registering more than 40 Internet addresses that resemble the department store chain's trademarks. Basically, the companies use the 5-day refund period to fill these mock sites full of ad's and then enjoy the revenue from people who don't know any better and actually click on those affiliate/ad block type pages. This sneaky little process is called Domain Tasting.

Experts estimate that up to 6 million names are tied up at any given time through domain name tasting, thanks to computer automation and a burgeoning online advertising market.

One Comment

  • Posted April 2, 2007 at 5:08 pm | Permalink

    This reminds me of Cybersquatting from the 90s, where the cybersquatters would register domain names associated with highly recognizable trademarks, and then basically hold them for ransom until the rightful trademark owners bought them back. Only now they’re doing it in bulk. I wonder how long it will take legislation to catch up with this tricky little scheme.

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.