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Good Girl Gossip: Beth Ditto Refuses to Perform at Topshop

ditto.jpgIn news that makes me full of giddy hurrah, roaring lady power, Beth Ditto, lead singer of The Gossip, has refused to play a round of promotional in-store appearances for Topshop in the UK. Her deal? Why play and sing in a place that doesn't sell anything she could actually wear? Ditto explains, "I don't really know why they want The Gossip...I don't understand because if they saw me in the street they'd never give me the time of day." She has called on the retail giant to invite her to design for larger sizes, explaining, "I don't want just your money or the cred of hanging out with Kate Moss, which is fine, but it's not want I want in life. I want more. I want what she gets."

Moss has recently signed with Topshop for a multi-million pound deal to design clothing for Topshop. Last year, Topshop's rival, H&M, ended its advertising campaign with Moss after allegations of her cocaine use caused a media frenzy. H&M discontinued its plus size collection, BiB for Big is Beautiful, in the US last year. It continues to be sold in other countries. Topshop does not currently have any stores in the US.

I think it's great (as in hilarious, silly, ironic) that Topshop tried to coordinate a Fashion PR Opportunity with a plus-sized singer, and it backfired. My question is: what was the intention of this promotion? Why The Gossip? Why Beth? I wonder if the goal was to inspire a positive relationship with plus-size shoppers for the eventual unveiling of a plus size line for the store - or if that is to optimistic. If this was the case, not sharing the goals with Ditto was a definite poor PR decision. If it was some other reason, like trying to piggyback on Ditto's cool factor, I hope Topshop recognizes this for the potentially lucrative PR opportunity that it is and starts offering larger sizes, partnering with Ditto as the first plus size celebrity designer.

Ditto has made a powerful, affirming, and empowering statement for scores of women and girls who cannot shop at Topshop, and others, like me, who want all women to enjoy and play with fashion. This includes giving women of all sizes access to the same designs and breaking down barriers between thin and plus size women, in part by giving them the opportunity to shop together.

Now I have to get back to cranking The Gossip. All Day Long.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted March 13, 2007 at 7:59 pm | Permalink

    Go Beth, I think calling an otherwise terrific shop on their hypocrisy takes guts. Brava!
    She’s one sexy and vibrant performer and I hope that it’ll give Topshop a second thought at branching out into plus sizes. There’s an eager market waiting for them.

  • glitterwave
    Posted March 15, 2007 at 9:56 am | Permalink

    I heart Ditto!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at