Neiman Marcus Gives Domain Name Companies a Taste of the Lawsuit

According to Bulldog Reporter, Neiman Marcus is suing Domain companies Name.com and Spot Domains for improperly registering more than 40 Internet addresses that resemble the department store chain’s trademarks. Basically, the companies use the 5-day refund period to fill these mock sites full of ad’s and then enjoy the revenue from people who don’t know any better and actually click on those affiliate/ad block type pages. This sneaky little process is called Domain Tasting.

Experts estimate that up to 6 million names are tied up at any given time through domain name tasting, thanks to computer automation and a burgeoning online advertising market.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.