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Neiman Marcus Gives Domain Name Companies a Taste of the Lawsuit

According to Bulldog Reporter, Neiman Marcus is suing Domain companies and Spot Domains for improperly registering more than 40 Internet addresses that resemble the department store chain's trademarks. Basically, the companies use the 5-day refund period to fill these mock sites full of ad's and then enjoy the revenue from people who don't know any better and actually click on those affiliate/ad block type pages. This sneaky little process is called Domain Tasting.

Experts estimate that up to 6 million names are tied up at any given time through domain name tasting, thanks to computer automation and a burgeoning online advertising market.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Posted April 2, 2007 at 5:08 pm | Permalink

    This reminds me of Cybersquatting from the 90s, where the cybersquatters would register domain names associated with highly recognizable trademarks, and then basically hold them for ransom until the rightful trademark owners bought them back. Only now they’re doing it in bulk. I wonder how long it will take legislation to catch up with this tricky little scheme.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at