sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

LA Times Launches Fashion Website IMAGE

The newest place to pitch fashion clients might smudge the fingertips of Fashion PR's. The Los Angeles Times has announced the debut of IMAGE, a new Sunday monthly supplement that focuses on fashion, beauty, shopping and style in Southern California. Look for it this Sunday, March 18.
The driving force behind this new foray into fashion includes The Times Deputy Features Editor, Michalene Busico, Consulting Editor (and former Women's Wear Daily West Coast Bureau Chief) Rose Apodaca and Booth Moore, the acclaimed Times fashion critic. In addition, Staff Writers Valli Herman and Mimi Avins will contribute to the section, along with two new hires: Fashion Market Editor Melissa Magsaysay, formerly of WWD and Staff Writer Adam Tschorn, formerly West Coast Editor of DNR.

Special Columns and Features

The print section will become a weekly feature in September, and will feature regular columns and features, include Booth Moore's "Style Notebook," a critical look at the global intersections of fashion and pop culture; profiles of the industry's most important players, style icons and insiders; a "Your Stylist" advice column featuring a rotating cast of prominent experts; "L.A. Style Files," a snapshot out of the archives of stylish Angelenos.

IMAGE online promises daily updates, multimedia interviews, runway videos and photo galleries, a daily style item hand-picked by the Image staff, a weekly shopping column, and an interactive, user generated "street style" spot.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

4 Trackbacks

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at