LA Times Launches Fashion Website IMAGE

The newest place to pitch fashion clients might smudge the fingertips of Fashion PR’s. The Los Angeles Times has announced the debut of IMAGE, a new Sunday monthly supplement that focuses on fashion, beauty, shopping and style in Southern California. Look for it this Sunday, March 18.
The driving force behind this new foray into fashion includes The Times Deputy Features Editor, Michalene Busico, Consulting Editor (and former Women’s Wear Daily West Coast Bureau Chief) Rose Apodaca and Booth Moore, the acclaimed Times fashion critic. In addition, Staff Writers Valli Herman and Mimi Avins will contribute to the section, along with two new hires: Fashion Market Editor Melissa Magsaysay, formerly of WWD and Staff Writer Adam Tschorn, formerly West Coast Editor of DNR.

Special Columns and Features

The print section will become a weekly feature in September, and will feature regular columns and features, include Booth Moore’s “Style Notebook,” a critical look at the global intersections of fashion and pop culture; profiles of the industry’s most important players, style icons and insiders; a “Your Stylist” advice column featuring a rotating cast of prominent experts; “L.A. Style Files,” a snapshot out of the archives of stylish Angelenos.

IMAGE online promises daily updates, multimedia interviews, runway videos and photo galleries, a daily style item hand-picked by the Image staff, a weekly shopping column, and an interactive, user generated “street style” spot.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.