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	<title>Comments on: How to Pitch a Fashion Blogger is a Must Read for PR</title>
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	<link>http://www.prcouture.com/2007/04/04/how-to-pitch-a-fashion-blogger-is-a-must-read-for-pr/</link>
	<description>Fashion PR&#039;s Haute Spot - A Fashion PR Blog</description>
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		<title>By: Kathleen Fasanella</title>
		<link>http://www.prcouture.com/2007/04/04/how-to-pitch-a-fashion-blogger-is-a-must-read-for-pr/comment-page-1/#comment-24538</link>
		<dc:creator>Kathleen Fasanella</dc:creator>
		<pubDate>Fri, 10 Apr 2009 16:52:06 +0000</pubDate>
		<guid isPermaLink="false">http://69.161.136.158/2007/04/04/how-to-pitch-a-fashion-blogger-is-a-must-read-for-pr/#comment-24538</guid>
		<description>Here&#039;s an email I got today from a PR person who gets it.

Hi Kathleen,

I came across your website and had an idea that I wanted to run by you regarding contributor opportunities with Fashion Incubator. I work with QuadPhoto; a professional photography studio with nine locations throughout the U.S. You can learn more about us by visiting our website: www.quadphoto.com

With studios in major fashion industry-saturated cities (NYC, Miami and L.A.), fashion photography is one of our areas of expertise. As a website that provides professional advice to aspiring designers, your readers are sure to be interested in the different ways that they can use photography to promote their lines and make a name for themselves. Possible topics of
interest for novice designers are &quot;Preparing for a Photo Shoot,&quot; &quot;Affording Fashion Photography on a Tight Budget,&quot; &quot;Communicating with Your Photographer to Obtain Images that Accurately Represent your Line, &quot; etc. 

Might you be open to posting tutorials/guidelines,  written by one (or more) of our fashion photographers on Fashion Incubator? This would be a great way to educate your readers about a segment of the fashion design world that is often overwhelming but necessary to succeed in an image obsessed industry.

Thank you for your consideration and I look forward to hearing from you.

Best,
Angelina Berghela
angie[AT]hsmediamarketing[DOT]com
QuadPhoto Media Relations
1540 Central Avenue
Albany, New York 12205
Phone: 518-458-1600
Fax: 518-458-7173</description>
		<content:encoded><![CDATA[<p>Here&#8217;s an email I got today from a PR person who gets it.</p>
<p>Hi Kathleen,</p>
<p>I came across your website and had an idea that I wanted to run by you regarding contributor opportunities with Fashion Incubator. I work with QuadPhoto; a professional photography studio with nine locations throughout the U.S. You can learn more about us by visiting our website: <a href="http://www.quadphoto.com" rel="nofollow">http://www.quadphoto.com</a></p>
<p>With studios in major fashion industry-saturated cities (NYC, Miami and L.A.), fashion photography is one of our areas of expertise. As a website that provides professional advice to aspiring designers, your readers are sure to be interested in the different ways that they can use photography to promote their lines and make a name for themselves. Possible topics of<br />
interest for novice designers are &#8220;Preparing for a Photo Shoot,&#8221; &#8220;Affording Fashion Photography on a Tight Budget,&#8221; &#8220;Communicating with Your Photographer to Obtain Images that Accurately Represent your Line, &#8221; etc. </p>
<p>Might you be open to posting tutorials/guidelines,  written by one (or more) of our fashion photographers on Fashion Incubator? This would be a great way to educate your readers about a segment of the fashion design world that is often overwhelming but necessary to succeed in an image obsessed industry.</p>
<p>Thank you for your consideration and I look forward to hearing from you.</p>
<p>Best,<br />
Angelina Berghela<br />
angie[AT]hsmediamarketing[DOT]com<br />
QuadPhoto Media Relations<br />
1540 Central Avenue<br />
Albany, New York 12205<br />
Phone: 518-458-1600<br />
Fax: 518-458-7173</p>
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		<title>By: Stilista</title>
		<link>http://www.prcouture.com/2007/04/04/how-to-pitch-a-fashion-blogger-is-a-must-read-for-pr/comment-page-1/#comment-24196</link>
		<dc:creator>Stilista</dc:creator>
		<pubDate>Wed, 04 Feb 2009 10:48:35 +0000</pubDate>
		<guid isPermaLink="false">http://69.161.136.158/2007/04/04/how-to-pitch-a-fashion-blogger-is-a-must-read-for-pr/#comment-24196</guid>
		<description>I am currently majoring in public relations and when I graduate I hope to have a career in Fashion PR.  Naturally I found this post very interesting because it relates to everything I am learning right now.

	As a matter of fact we had a guest speaker in my class tonight who talked about monitoring consumers and their trends, and the role of influencers in communication.  I found this class discussion very interesting because he went over all the things involved with consumers’ decisions on making purchases and whom they trust.

	Previous professors had skimmed on the idea of “influencers” and their roles but in tonight’s class our guest speaker predominately talked about influencers.  He had a whole presentation about them and stressed that influencers get most of their information from non-journalistic bloggers, friends and families, and online shopping sites.

	This entry caught my eye because I am new to blogging and work in PR.  People definitely have a negative connotation with PR practioners because they feel we are always trying to “spin” stories or have a hidden agenda. 

	In PR we must know who we are pitching to and who their audience is.  Sending out a couple hundred media alerts to everyone does us no good if it goes out to all the wrong people.  And more often than not, people get upset when we send them information about a new product or try to pitch to them on something that has no relation to their field.

	Overall, this article was insightful because it summed up how bloggers and PR practioners’ relationships should be: genuine and truthful.  Furthermore, thank you for the “How To Pitch Me” article- it was very helpful!</description>
		<content:encoded><![CDATA[<p>I am currently majoring in public relations and when I graduate I hope to have a career in Fashion PR.  Naturally I found this post very interesting because it relates to everything I am learning right now.</p>
<p>	As a matter of fact we had a guest speaker in my class tonight who talked about monitoring consumers and their trends, and the role of influencers in communication.  I found this class discussion very interesting because he went over all the things involved with consumers’ decisions on making purchases and whom they trust.</p>
<p>	Previous professors had skimmed on the idea of “influencers” and their roles but in tonight’s class our guest speaker predominately talked about influencers.  He had a whole presentation about them and stressed that influencers get most of their information from non-journalistic bloggers, friends and families, and online shopping sites.</p>
<p>	This entry caught my eye because I am new to blogging and work in PR.  People definitely have a negative connotation with PR practioners because they feel we are always trying to “spin” stories or have a hidden agenda. </p>
<p>	In PR we must know who we are pitching to and who their audience is.  Sending out a couple hundred media alerts to everyone does us no good if it goes out to all the wrong people.  And more often than not, people get upset when we send them information about a new product or try to pitch to them on something that has no relation to their field.</p>
<p>	Overall, this article was insightful because it summed up how bloggers and PR practioners’ relationships should be: genuine and truthful.  Furthermore, thank you for the “How To Pitch Me” article- it was very helpful!</p>
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	<item>
		<title>By: PR COUTURE &#187; Blog Archive &#187; Fashion PR Tips On Choosing Which Fashion Blogs to Pitch</title>
		<link>http://www.prcouture.com/2007/04/04/how-to-pitch-a-fashion-blogger-is-a-must-read-for-pr/comment-page-1/#comment-19897</link>
		<dc:creator>PR COUTURE &#187; Blog Archive &#187; Fashion PR Tips On Choosing Which Fashion Blogs to Pitch</dc:creator>
		<pubDate>Wed, 20 Jun 2007 22:22:55 +0000</pubDate>
		<guid isPermaLink="false">http://69.161.136.158/2007/04/04/how-to-pitch-a-fashion-blogger-is-a-must-read-for-pr/#comment-19897</guid>
		<description>[...] For many public relations agencies and practitioners, effectively targeting the blogosphere can feel like a Sisyphus-esqe kind of hell. With hundreds of new blogs, new blog monitoring services, and new PR agencies claimng to rule the blogging world showing up weekly, the question, after learning how to pitch, quickly becomes - well, which blogs do you pitch and how do you find them? [...]</description>
		<content:encoded><![CDATA[<p>[...] For many public relations agencies and practitioners, effectively targeting the blogosphere can feel like a Sisyphus-esqe kind of hell. With hundreds of new blogs, new blog monitoring services, and new PR agencies claimng to rule the blogging world showing up weekly, the question, after learning how to pitch, quickly becomes &#8211; well, which blogs do you pitch and how do you find them? [...]</p>
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