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ThisNext Green Promotion – Planting 10 Trees for Every Eco-Item

tree.jpgIn a brilliant cause marketing effort, ThisNext will plant 10 trees for every eco-friendly item tagged "earth day," in preparation for Earth Day on April 22.

My only quip is a lack of information about the promotion - is there a limit on how many trees they will donate, what is the estimated value per tree? I'm assuming they are partnering with an environmental organization, or plan on giving the tree donations to a particular non-profit - but I couldn't find this infomation either. It would have been great to know more about the tress - where they will be planted, what kind of trees, latest statistics on deforestation etc, as well as more information about partner organizations.

That said, I am definately going to start scouring for my favorite green products. I started with Srina Tea. My post for ThisNext is below - for some reason I can't get the image to show up in the blog post - grump.)

Srina™ : Organic Green Tea

So granted, Srina Tea is a client of mine - but even if it wasn't I would suggest this tea above and beyond all other green teas. For starters, the owner actually created an organic, sustainable farm in Sri Lanka where this tea is made - 100% organically grown green tea, hand-plucked and packaged using natural fibers. Even the packaging comes from the farm - like the banana leaves that are used to hold the tea. The goal is to get people back to drinking, eating and living the way nature intended--naturally and organically.


ThisNext is a a shopcasting network, where shopcasting as "a word that combines shopping and broadcasting. What podcasting did for audio is what we're doing for shopping—broadcasting taste and knowledge of great products recommended by people like you."

2 Comments

  • Posted April 13, 2007 at 5:22 pm | Permalink

    Thanks for the post about ThisNext’s Earth Day promo. We don’t have a limit on how many trees, it’s however many picks are made before Earth Day that will dictate, so pick away and pick lots!

    We are going through the organization Trees for the Future (ThisNext recommended of course.)

    Visit here: http://www.treesftf.org/main.htm

    We’re working on getting specific information about types of trees and where. TFTF is a global organization so plantings will likely take place all over.

    We just ask that people abide by the guidelines of the promo and recommend “eco-friendly” products or it’s not going to count. Some submissions are just tagged “ED” but have nothing to do with being green!

    Right now we’re at about 3,500-4,000 trees. John at TFTF shared that 10,000 trees eliminates 250 tons of co2 every year!

    Happy picking!

  • Posted April 13, 2007 at 5:22 pm | Permalink

    Thanks for the post about ThisNext’s Earth Day promo. We don’t have a limit on how many trees, it’s however many picks are made before Earth Day that will dictate, so pick away and pick lots!

    We are going through the organization Trees for the Future (ThisNext recommended of course.)

    Visit here: http://www.treesftf.org/main.htm

    We’re working on getting specific information about types of trees and where. TFTF is a global organization so plantings will likely take place all over.

    We just ask that people abide by the guidelines of the promo and recommend “eco-friendly” products or it’s not going to count. Some submissions are just tagged “ED” but have nothing to do with being green!

    Right now we’re at about 3,500-4,000 trees. John at TFTF shared that 10,000 trees eliminates 250 tons of co2 every year!

    Happy picking!

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.