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The Mom's Have It – New Mom Mags Emerge Online and in Print

The concept of the hip, fashion-conscious modern mom has inspired fashion labels, books and blogs, all aimed at reinventing tired stereotypes about life after kids. Today's mom infuses a sense of style into everything she does, and everything she carries - from diaper bags to burp rags. A love of shopping and a dash of sex appeal are just part of the balancing act - or at least that is the position so many of these companies take! Recently, an increase in lifestyle publications aimed specifically at moms has perked my interest. In addition to providing fashion and beauty PR's new media targets, I think it is indicative of a larger, cultural shift toward the reinvention of motherhood in terms of self-concept, career, and yes, consumerism.


Mom2Mom Lounge magazine made its debut on April 1st. The goal of the new e-zine is to reach out to moms everywhere and provide them with fun and informative information found all in one place. The articles & features are tailored to today’s busy moms and are designed as quick and easy reads. Started as a blog by moms (and girlfriends) Elizabeth Munro and Barbara Ryan, Moms2Mom features a fab finds section for shopping, Mom and Kid product reviews, as well as a fashion and beauty section.


Hybrid Mom is all about connecting at an interpersonal level with "real deal" articles on the "fusion of roles represented in motherhood today." That includes the balance of work, family, home, and life. Stacey
Smith and Linda Shapiro are the co-founders who oversee this quarterly title, which is set to debut with the Spring issue in April. Published by Moms-for-Profit, the magazine will be distributed to 300 nationwide
Gymboree Play and Music locations. The initial circulation is 100,000, with 50,000 increments planned for each subsequent issue in 2007. (via Woodenhorse)

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at