The Mom’s Have It – New Mom Mags Emerge Online and in Print

The concept of the hip, fashion-conscious modern mom has inspired fashion labels, books and blogs, all aimed at reinventing tired stereotypes about life after kids. Today’s mom infuses a sense of style into everything she does, and everything she carries – from diaper bags to burp rags. A love of shopping and a dash of sex appeal are just part of the balancing act – or at least that is the position so many of these companies take! Recently, an increase in lifestyle publications aimed specifically at moms has perked my interest. In addition to providing fashion and beauty PR’s new media targets, I think it is indicative of a larger, cultural shift toward the reinvention of motherhood in terms of self-concept, career, and yes, consumerism.


Mom2Mom Lounge magazine made its debut on April 1st. The goal of the new e-zine is to reach out to moms everywhere and provide them with fun and informative information found all in one place. The articles & features are tailored to today’s busy moms and are designed as quick and easy reads. Started as a blog by moms (and girlfriends) Elizabeth Munro and Barbara Ryan, Moms2Mom features a fab finds section for shopping, Mom and Kid product reviews, as well as a fashion and beauty section.


Hybrid Mom is all about connecting at an interpersonal level with “real deal” articles on the “fusion of roles represented in motherhood today.” That includes the balance of work, family, home, and life. Stacey
Smith and Linda Shapiro are the co-founders who oversee this quarterly title, which is set to debut with the Spring issue in April. Published by Moms-for-Profit, the magazine will be distributed to 300 nationwide
Gymboree Play and Music locations. The initial circulation is 100,000, with 50,000 increments planned for each subsequent issue in 2007. (via Woodenhorse)

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.