Fashion PR Fridays

tof.jpgConsumer Conference – Piper Jaffray & Co. will host its 27th Annual Consumer Conference June 6-7, 2007, in New York City. The conference will feature presentations from more than 80 of the consumer industry’s highest profile retailers, footwear and apparel brands, restaurants, food processors and distributors and leisure/entertainment companies. Iconix Brand plans to have its management presentation available via podcast.

The Exclusive – Julie of Coutorture ruminates on fashion blogger cred and the function of fashion journalism as cultural investigation.

Stepping out of Her Calvins – Former senior vice president of global advertising and communications at Calvin Klein Inc., Jill Vernon, has launched Vernon Co., a consultancy that aims to be less about traditional public relations and more media strategy and brand building.

The Color of Controversy – Anissa Nouhi, senior fashion public relations manager for Benetton USA Corp., states that Benneton’s “Colors of Domestic Violence” ads aren’t by Benneton. An investigation is in progress.

What’s Working on Web 2.0 – New online site lets viewers check in on the traffic gains and industry news of internet start ups like hip t-shirt spot Threadless

(Image: The Fashion of Terror

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.