International Fashion PR Fridays – Top 5 Picks Global Fashion News

gemma.jpgWearable Mags – FWD reports on a Sweedish company that delivers content-rich t-shirts every 6 weeks, appealing to PR Couture’s love of mags, tees, and stuff coming in the mail, especially when it isn’t from Sallie Mae.

Media/Retail Hybrid – Social Shopping hits the UK with www.osoyou.com – site launches November 2007.

Tryvertising – What girl doesn’t love free stuff? Brand New You Tube sends subscribers a tube full of beauty products to test. (The venture is related to Brand New You magazine, not YouTube.)

Vogue India – The 17th edition of Vogue hits newsstands in September and will feature Aussie Gemma Ward on the cover?

Sao Paolo Fashion Week – 50 designers to showcase environmentally conscious clothes.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.