PR Couture: Fashion PR, Marketing & Social Media
Fashion PR's Haute Spot - A Fashion PR Blog
The Inside Scoop on Blogger Relations – Free Webinar on June 26 needs Fashion Bloggers and Fashion PR’s to represent!
Knicker PR – Checking in with Agent Provocateur
Fashion Inc’s Lauren Goldstein Crowe chats with Coutorture about fashion journalism
Fashion Clients? This blog keeps you up to date on promotional opportunities
Christmas in July – Consider the Gift List for your holiday gift guide needs
For many public relations agencies and practitioners, effectively targeting the blogosphere can feel like a Sisyphus-esqe kind of hell. With hundreds of new blogs, new blog monitoring services, and new PR agencies claimng to rule the blogging world showing up weekly, the question, after learning how to pitch, quickly becomes – well, which blogs do you pitch and how do you find them?
PR Couture has actively monitored the relationship between Fashion PR and fashion bloggers since our start back in December, 2006, and have continued to ask practitioners and bloggers about their experiences and perspectives. However, we have yet to broach the idea of developing a fashion blogger pitching strategy. What follows is just a general game-plan, reader suggestions are welcome, either via comment or email.
Wearable Mags - FWD reports on a Sweedish company that delivers content-rich t-shirts every 6 weeks, appealing to PR Couture’s love of mags, tees, and stuff coming in the mail, especially when it isn’t from Sallie Mae.
Media/Retail Hybrid – Social Shopping hits the UK with www.osoyou.com – site launches November 2007.
Tryvertising – What girl doesn’t love free stuff? Brand New You Tube sends subscribers a tube full of beauty products to test. (The venture is related to Brand New You magazine, not YouTube.)
Vogue India – The 17th edition of Vogue hits newsstands in September and will feature Aussie Gemma Ward on the cover?
Sao Paolo Fashion Week – 50 designers to showcase environmentally conscious clothes.
PR Couture explores the ever-evolving role of public relations, marketing and social media in the fashion industry.
Created by fashion PR and marketing expert Crosby Noricks, we've been dishing out the industry inside scoop since 2006 – making us practically vintage, dahling! Visit us during your morning cuppa for interviews with successful fashion PR practitioners, DIY advice for independent designers, event recaps and the latest digital fashion trends paired with actionable strategies and tactics to keep you outfitted for success! Read more »
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