Bethanie is the founder and MD of Huge Promotions Ltd and represents clients from across the fashion, lifestyle and beauty industries. Bethanie’s first role in the industry was as a journalist for the regional lifestyle magazine, 69. During this time, Bethanie also wrote fashion and beauty articles for various media publications. From 69, she moved on to the PR department at Boots’ head office in Nottingham. This role involved acting as a media liaison officer, organising photo shoots, copy writing and finding new ways to promote products, where she managed accounts including: French Connection, Mikey, Kangol, No7 Cosmetics, and Nuxe. Bethanie soon discovered, however, that she had too many of her own ideas and decided to branch out. At 23, she carried out market research and identified a niche for a PR company that offered more than just PR. ‘Huge’ now concentrates on PR, events and fashion styling. Beth manages a Central London office with major plans to launch a showroom to showcase client samples later year. She is also a guest lecture at Colleges and Universities across the UK, and recently at the London College of Fashion. Visit Huge PR on Myspace.
Fashion PR from a UK Perspective: An Interview with Huge PR’s Bethanie Lunn
Fashion PR Fridays
Five of PR Couture’s favorite/neat/inspiring fashiony things (it is simply too hot for anything else)
Bats for Lashes Stage Costumes
Fashion Bloggers Denied Press Passes at SF Fashion Week
The following is a repost (with permission!) of The Coveted’s response to being denied a press badge at SF Fashion Week. Check out this prior post which includes the comment she received from the Donna Berry, PR Director for SF Fashion Week, as well as her original post.
Special note to PR Couture Readers:
“When I first started The Coveted, I did so for my own personal enjoyment, since then it’s become a passion, and I can’t imagine life without it. The events surrounding SF Fashion Week have caused me to ask myself questions as to the importance blogging, and what is my responsibility as a blogger to my audience.
I do believe that it is my responsibility to post about SF Fashion Week’s decision not to grant press passes to bloggers, regardless of the blogs’ influence in the fashion world. I am in no way saying that my blog should be granted a press pass on the basis that I asked for it. All I am doing is asking at what point does one become an accredited member of the press?”
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