Fashion PR Spotlight: KCD PR

br.jpgvia Fashion Week Daily

KCD, the public relations and event production company started bylate Vogue editor Kezia Keeble, her late husband John Duka, and ex-husband Paul Cavaco, has been named Banana Republic’s agency of record. Banana Republic was formerly with LaForce+Stevens. Other KCD clients have included Calvin Kelin, Marc Jacobs, Victoria’s Secret, and Anna Sui.

Gap, Inc has brought KCD on board to help plan events, fashion shows, and pitch long-lead stories.

Banana Republic will keep it’s in-house team, led by PR director Tara McCollum.

via Monster.com (not sure how old this is)
KCD Publicist for Richard Tyler, Mary Cris Paulin, shares her thoughts on working Fashion PR:

Mc: So what are the ups and downs of this work?

MP: Sometimes you wish you had more time to take a break. It’s a small company, and you sometimes have to work at night when you’ve been working a full day. And you have to be on, which can be a little tough sometimes. There used to be a slow season in fashion — late summer. That doesn’t really happen anymore, now it just keeps going. Sometimes you come across people with an attitude, but working for a PR firm, you have to rise to the occasion and deal with them in a nice way. I’ve always felt that whether it’s the receptionist or the president, everyone should be treated the same way. The good parts are that the work is always changing and I like the people I work with, and also that you get invited to industry events, which is fun. These people become your friends.

Mc: So, what aptitudes does someone in your field need?

MP: I’d suggest studying communications — public relations, advertising, marketing. You also need writing skills. You have to be outgoing, personable; you have to be able to think on your feet and juggle a lot.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.