Fashion PR Fridays

mkash.jpgEverybody’s a Fashion Designer – Lauren Conrad is the latest to launch a fashion label, and she’s got MTV spending the cash. Former creative director of Tart, Sherry Wood, is on board as creative director and merchandiser, and the e-commerce site will feature 10 fall designs – to launch Sept. 15 (wwd)

It’s not Elleways necessary – Fashion Indie reminds designers not to ignore the power of Local Media.

Fashion Marketing Scholarship –  The Art Institute’s Passion for Fashion Competition offers students an opportunity to compete for a full-tuition scholarship to study at one of The Art Institutes campuses. The competition, open to high school seniors in North America, consists of two categories – one for fashion design; the other in fashion marketing, merchandising and retail management. Grand-prize winners receive a full-tuition scholarship to one of The Art Institutes locations with a fashion program.

Kapor Hamilton Public Relations (KHPR) ()has added three new accounts: avant-garde apparel company Raw 7, Obey Clothing, and the 2007 Surfer Poll and Video Awards, to air next month on Fuel TV. For each, KHPR will handle a range of PR, media training, celebrity endorsement, tradeshow support, and event planning services.

Celebrity Ditch Day – Page Six reports that Fashion Week might have fewer celebs than usual, Coutorture reports that Anna Wintour will be sitting this one out, and Biz Bash speculates on the why. (Maybe they are all too busy creating their own fashion lines?)

Photo Credit: Peter Kramer/Getty

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.