via Marketwire

Eight-Eighteen Strategies Launches Fashion Marketing Group

Company Founder to Speak on Branding and New Media at MAGIC August 28th 2007

LOS ANGELES , CA–(Marketwire – August 27, 2007) – Eight-Eighteen Strategies Inc. (http://www.eighteighteen.biz), a fashion brand consultancy, announces the creation of a fashion marketing group providing the following suite of services; Brand Strategy, Communications/PR, Interactive, Website Strategy & Development, Online Media Buying & Marketing, Outdoor Advertising, Cultural Expertise.

Eight-Eighteen Strategies is the first fashion marketing vertical in the rapidly expanding fashion channel — and represents a hub of expertise, guidance, relationships, and execution.

The company and its partners have over 15 years of experience working together in fashion media, marketing, and interactive with a proven track record of developing, consumer communities for fashion brands both online and offline.

To that end, Eight-Eighteen Strategies, with exclusive interactive agency partner, Digital Produce Inc., now offers E-commerce tools and a web content management system specifically for fashion brands.

“We help fashion brands navigate the new media world without losing sight of the importance of integrating offline marketing and relationships in this space,” says company founder, Jed Wexler.

The success of fashion-themed shows, such as Bravo’s “Project Runway,” along with the explosion of celebrity culture and online apparel sales, has made this approach more important than ever before.

“Fashion has officially entered the cultural mainstream and become the nexus of consumer interaction, ” adds Wexler.

Tuesday, August 28th, Maura Kawai and Leticia Arias of the U.S. Commercial Service, Jed Wexler of Eight-Eighteen Strategies Inc., and Justin Watson of Mighty Fine/Ruby Gloom will discuss ways to capitalize on the convergence of fashion and new media exploding in our culture.

Topic:

International Brand Enhancement and New Media: How fashion brands can position themselves in a rapidly changing new media world.

Date: Tuesday, August 28, 2007
Location: South Hall, Level 2, Room MS226 -- Las Vegas Convention Center
Time: 2:30PM
MAGIC International is the world's largest fashion trade show with over
100,000 attendees.

About Eight-Eighteen Strategies Inc.

Eight-Eighteen Strategies and principals have developed interactive and traditional marketing programs for Levi’s, Howe (A Division of Union Bay), OP, Streets Ahead, Seril, Intel, MAGIC and others. Eight-Eighteen Strategies provides Brand Strategy, Communications/PR, Interactive, Website Strategy & Development, Online Marketing & Media Buying, Outdoor Advertising, & Cultural Expertise. Founder Jed Wexler’s most recent published article is titled: “Marketing 2.1 – Partnerships, Branding, & Convergence”

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Photo Credit: Peter Kramer/Getty