Fashion PR News – Alex Malgouyres new Director of US Public Relations for Burberry

burberry.jpgvia FWD

Alex Malgouyres, who has been with Burberry since 2003, has been named the new Director of US Public Relations. Formerly, he was in charge of public relations for France, Italy, Spain, Portugal, Belgium and Switzerland.

Previously, Malgouyres worked in the Paris office at KCD on accounts like Alexander McQueen and Lacoste.

Malgouyres will report jointly to Sarah Manley, Senior Vice President of Global PR & Communications, who is based in the Burberry Head Office in London and Eugenia Ulasewicz, President Burberry USA.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.