When planning out PR Strategy, editorial calenders, a list of the topics a magazine will be focused on throughout the year, may have been created for advertisers, but are a powerful PR tool as well. Editorial calendars, or “ed-cals” if you are in the know, are usually located online in the advertiser section, and sometimes will come as part of the media kit.
Quick example: If you have an accessory client who makes amazing bracelets, and see that in January of fashion glossy X that they are doing a story on accessories including clutch bags and cuff bracelets, you know to pitch your client for the January issue. If however, if you didn’t look at your ed-cal sheet until February, you may have missed the window – and will look less than professional to an exasperated editor who tells you, “we just did a big feature on cuffs last month!” that is, if you can get the editor to speak to you at all.
Cision has released a new Executive Tip Sheet called “Ten Tips for Effective Media Planning and Editorial Calendar Research: How to Transform Your Editorial Calendar Collection into a Strategic Media Plan.” Download it for free.

For more tips on ed-cals, Publicity-Insider has written up the basics.

Fashion Week Daily reports that Erika Stairnew, who previously worked as senior public relations manager at Michael Kors, has recently been engaged as Isaac Mizrahi’s PR Director. In other PR goings on:

Pamela Chew, formerly in the press office at Bulgari, is now junior PR manager of watches and jewelry at Gucci.

Dana Schiller, formerly public relations manager at Warnaco, is now PR specialist at Brooks Brothers.

Demetria White, formerly public relations manager, fine jewelry and accessories, at Dior, is now PR manager for sports culture at Nike.

Noelle Cutler joins Linda Gaunt Communications. She was previously at Hugo Boss.

Misty Koons has left TLCommunications.

Caroline Payne has joined The Bromley Group as an account executive.