The buck, or the buzz rather, didn’t stop here when it came to a press frenzy on the ban of “super skinny models” at Montreal Fashion Week. Organizers Sensation Mode said that models with a low body mass index or who showed signs of having an eating disorder would be pulled from the catwalks. They even went so far as to prohibit models under the age of 16 from participating. Founded in 2001, Montreal Fashion Week has been vying for recocgnition as an industry hot spot for fashion. Whether the focus on skinny models was just a PR stunt – designed to increase awareness of the fashion week or not, MFW designers were not to be overshadowed by the weight debate. The hottest designers in the city managed to tip the scales in their favor and turn the focus to highlighting the best fashion and design Montreal has to offer.
Thankfully, I know some people in the industry and was able to take in a handful of shows (ah the perks of being a Fashion PR). Two shows in particular that I loved were Morales by Mexican-born Renata Morales and M Siamo by Canadian Marisa Minicucci. The drum-pounding music at the Morales show really got your blood pulsing for her amazing collection, characterized by gothic skull renditions, bright vibrant colors, and iridescent pieces. She also had two unique dresses that appeared to be made out of paper mache.
Marisa Minicucci’s spring collection contained an array of organza, silk chiffon, and lace accented by her signature classic style with an edge. All of her models were outfitted in oversized bangles in metal and other various materials, which made it quite obvious a spring accessory trend has already erupted here in Montreal.
It was a whirlwind week of fashion, PR, and glamour in the city. A special thanks to all the fashion pr’s in the city for all their hard work and dedication that made MFW such a spectacle.
(Image: Morales, Spring 2007)