While the internet is fast, magazines are or tighter deadlines. I always recommend new and indie designers have an e-press kit so it is ready to go at the click of a button.

As I a freelance writer, I also really appreciate short but sweet information about the brand. I do not read traditional press releases. They are long and boring.

I would prefer some story ideas, a bulleted list of the benefits and features of your product. I also always appreciate periodical emails. Most of the time, after a story has run, I never hear from the designer again. Let me know what’s going on with you!!! If I was interested once, I obviously liked you. Follow up!