Fashion PR Industry News: Michael Rogers PR adds Lord & Berry

Michael Rogers PR, a luxury PR firm based in New York and Los Angeles, recently added Lord & Berry, an Italian cosmetics line, to their client roster. Other clients include ROCKRAS by Kimberly McDonald and Olga Kasputina.

Lord & Berry, headquartered in Milan, provides a high-fashion collection of lip and eye color cosmetics that marries the best technology’s newest super light formulations with sensible prices in the best fashion and classic shades. Products are enriched with the LXB treatment complex, a mixtures of macadamia nut oil, vitamins and water-lily extracts.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.