Some of us are fortunate enough to really enjoy what we do day in and day out. We are able to put forth our passion, commitment, and creativity into one specific area of expertise, like PR. I had the chance to interview Jennifer and Christine Henry, who have taken their professional careers one step further. In addition to running a successful Mod Media, based in Miami, these two fashionistas have recently taken on a new project fashion designers. They recently launched a clothing line called Vintage Coquette. Take a look at how they manage to take it all in stride and successfully maintain both growing businesses.
What is Mod Media PR all about?
Founded by Sisters and business partners, Jennifer & Christine Henry, MOD Media, LLC is a full service Public Relations and Events Firm. We represent and promote clients in the areas of Fashion, Hospitality, Entertainment, and Real Estate. At MOD Media we strive to meet our clients needs, while continually adding our distinct modern flair, which encompasses our companies mentality.
What makes Mod Media PR unique?
We consider our firm unique in that it was created by two sisters at an extremely young age. Having worked in the industry since our early twenties, and interning for the best firms and publications, we allowed ourselves ample time to learn the ins and outs of the PR world. Trusting each other and our own expertise, we took a great leap and created our own business. We love running a boutique agency! It really allows us to give our specific clients the personal touch they deserve! They have become like family to us, and we work day in and out to make sure they receive the best representation.
What are Mod Media PR’s areas of expertise?
Definitely our attention to detail! We have such a creative flow going in the office, it really makes the difference when sending out press releases and media pitches. We have a little bit of everything. Jennifer handles the creative overview and image branding, while Christine works to represent her clients image creatively through her writing.
Who is on the Mod Media PR client roster?
We work with a mix of the industries. Our fashion clients include; Olian Maternity, Ef-fect, and Establishment. We also represent print publications: South Florida New Piety and Inside Fashion Miami as well as marketing and online firm; The Creative Complex.
We also have our project based clients which we work to create fabulous fashion shows in Miami’s Top Venues. They include; Paul Frank, Dineila, Lekani Swimwear. Kultic Boutique, Anthony Vega, Vintage Coquette, Ellipse, and Dulce de Leche.
How does Mod Media PR measure its success rate?
If our client is happy by the end of the day, we have done our job correctly! Producing an effective PR plan or special event and seeing its execution come into place is totally satisfying. We continue to network and make new relationships with brands and companies looking for our services. We consistently sign new clients and are producing high-end events, so at this rate we are ecstatic! Our success also comes from those we surround ourselves with at MOD Media. Our three assistants: Jorge Perez, Valerie Graves, and Brian Ellingwood bring a youthful and energetic presence to the team. We are very proud of our journey together and know our companies hard work has definitely paid off.
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