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Boutique Agency Takes It Global: Air New Zealand Fashion Week and Impact PR

airnz.jpgWhen you think of New Zealand, high-end fashion designers and runway shows may not be the first thing that comes to mind. New Zealand has always been, in my mind at least, the land of rugby and the kiwi bird. I’m quickly changing my mind however, after interviewing Impact PR and learning about how the country is making huge strides in becoming a force to be reckoned with in the fashion industry. This years’ designers that showed at Air New Zealand Fashion Week in September transformed the nation into a spectacle of excitement and creativity. NZFW appointed Impact PR, based out of Auckland, to spearhead the activities and events leading up to fashion week.

Impact PR specializes in designing compelling and innovative campaigns for their clients in a way that is attentive and goal oriented. Most small brands make the choice to go with a small agency with a “boutique” type atmosphere in which they are nurtured and cared for with the greatest attention to detail. The fact that such a large-scale event selected a boutique agency to represent New Zealand Fashion Week is a huge indication that the fashion industry is starting to place their confidence in these type of specialized PR agencies. Impact PR director, Fleur Revell-Devlin stated that, “Air New Zealand Fashion Week has set global standards with its execution and showcases New Zealand designers to the world in a truly spectacular way. We are delighted and honored to be a part of this internationally renowned celebration of home-grown talent and success.”

We are excited to see what is in the works for the upcoming NZ Fashion Weeks and Impact PR as they work together to bring New Zealand fashion global.

2 Comments

  • Posted December 2, 2007 at 6:01 pm | Permalink

    YEs! Bring it on. I love to see what the latest fashion trends and ideas from other countries are. New Zealand is not usually the first country that comes to mind when I think of fashion, but I have heard that they have some of the best shopping ever!

    My Fashion Blog

  • Posted December 2, 2007 at 6:01 pm | Permalink

    YEs! Bring it on. I love to see what the latest fashion trends and ideas from other countries are. New Zealand is not usually the first country that comes to mind when I think of fashion, but I have heard that they have some of the best shopping ever!

    My Fashion Blog

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.