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Independent Fashion Designer turns personal tragedy into Red-Hot PR Opportunity

gail1.jpgaha-globe-shirt-mnq0340-4.jpgSince her own heart surgery in 1996, Gail Schneider has been using her fashion talent to raise money for the American Heart Association. She has designed a special signature designer tank top and is currently offering them at a discounted cost, along with free shipping. 25% of total sales will be donated to the AHA.

In addition, Gail posed for the Go Red Mall campaign posters that are used to promote Wear Red Day, in the Prudential Center Mall in downtown Boston, which houses 20,000 employees as well as the mall and sees about 60,000 people a day. Nice awareness for Gail and the AHA.

Shirts can be purchased online for $59 (reg. $70) and if you purchase 2 shirts, you can get a third for free.

2 Comments

  • Posted January 31, 2008 at 11:53 am | Permalink

    nice post..im glad that that Gail using her talent for helping AHA…

  • Posted January 31, 2008 at 11:53 am | Permalink

    nice post..im glad that that Gail using her talent for helping AHA…

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.