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Independent Fashion Designer turns personal tragedy into Red-Hot PR Opportunity
Since her own heart surgery in 1996, Gail Schneider has been using her fashion talent to raise money for the American Heart Association. She has designed a special signature designer tank top and is currently offering them at a discounted cost, along with free shipping. 25% of total sales will be donated to the AHA.
In addition, Gail posed for the Go Red Mall campaign posters that are used to promote Wear Red Day, in the Prudential Center Mall in downtown Boston, which houses 20,000 employees as well as the mall and sees about 60,000 people a day. Nice awareness for Gail and the AHA.
Shirts can be purchased online for $59 (reg. $70) and if you purchase 2 shirts, you can get a third for free.
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