Independent Fashion Designer turns personal tragedy into Red-Hot PR Opportunity

gail1.jpgaha-globe-shirt-mnq0340-4.jpgSince her own heart surgery in 1996, Gail Schneider has been using her fashion talent to raise money for the American Heart Association. She has designed a special signature designer tank top and is currently offering them at a discounted cost, along with free shipping. 25% of total sales will be donated to the AHA.

In addition, Gail posed for the Go Red Mall campaign posters that are used to promote Wear Red Day, in the Prudential Center Mall in downtown Boston, which houses 20,000 employees as well as the mall and sees about 60,000 people a day. Nice awareness for Gail and the AHA.

Shirts can be purchased online for $59 (reg. $70) and if you purchase 2 shirts, you can get a third for free.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.