Smashing Darling interviews Jennine of The Coveted/Independent Fashion Bloggers

FWD Reports that Tara Kurobe is the new PR Manager at Roger Vivier

PR Consultant Lynsey Roumell shares her top 5 Oscar fashion picks

Dress a day vents atop the barrage of bad pitches she receives and Bits and Bobbies follows suit

Which reminds me of this “Crafting the perfect fashion PR pitch” I wrote a few months back, which would be a great refresher on how to pitch lifestyle bloggers.
(image via AquaBank)

[Do you have a great fashion PR success story to share? Drop us a line at info-at-prcouture.com and you may be featured!]

Fashion gurus, Jennifer & Christine Henry of MOD Media PR & Special Events were recently selected by Olian Maternity to assist in the launching of their first flagship store. Opening February 2, 2008 on the infamous Miracle Mile in Coral Gables FL, MOD Media took it upon their firm to create, produce, market, and execute a successful store launch. Creating a chic, yet modern look for the 3,000 sq ft boutique was the perfect task to kick off the Miami events season.

Client Overview:
Founded in the early 1990’s by designer Lily Del Cueto in Miami, Florida, Olian Maternity has been fulfilling the fashion needs of beautiful mothers-to-be around the world. Since its inception, Olian Maternity has been challenging the fashion consciousness of the maternity industry and many of its outdated designs. As a mother of three, continuously questioned why a woman, in her most beautiful period of life, had to relinquish her sense of style to endure fashion oblivion. As a result, Olian customers enjoy designs of the highest quality and fit from an extensive line of hundreds of beautifully created maternity pieces. This line, created by Lily with a team of highly experienced designers, compliments the ever-changing and literally expanding needs of the fashion-forward, mom-to-be. Olian Maternity is able to offer mothers a comfortable, functional, and easily matched collection that adheres to the challenges of everyday life. Since its inception, Olian has taken the pregnancy market by storm, with its designs and collections being sold in over 500 specialty boutiques throughout the US, including Nordstrom’s.

After years of dominating the maternity market via sales & distribution, Lili and her business partner/husband Rick Del Cueto decided to open the first ever Olian Flagship store. Opening a boutique in their favorite city & home base, Miami, offers the Olian team a new platform to brand their company. Now local mothers to be can come directly to the Olian boutique for the latest looks & a personal styling experience with Lili. Read more

In 1999, the Fashion Center BID brought together a distinguished group of fashion editors, retailers, historians and museum curators to create the Fashion Walk of Fame, the first and only permanent landmark that pays tribute to American fashion.

Over the course of the three year project, 24 notable New York designers were given this honor and decorative plaques honoring these designers are embedded in the sidewalks along the East Side of Seventh “Fashion” Avenue from 41st Street to 35th Street. Each plaque displays an original sketch by the designer, a brief description of the designer’s contribution to fashion and the designer’s signature.

This year only one living and one deceased designer will be chosen. From a ballot of 35 candidates, 145 industry professionals will vote to determine the 2008 honorees.

The Fashion Center BID will host a star-studded Induction Ceremony in early 2008, during which the plaques will be unveiled and the Fashion District community will pay tribute to the designer honorees. Read more