IQONS Magazine Launches at New York Fashion Week, the fashion focused social networking site, and hair care brand Sebastian Professional launched the first issue of IQONS Magazine at The Box in New York. The evening included a well-received performance by UK designers Rodnik.

The launch was amazing,” comments IQONS co-founder and creative director Rafael Jimenez.“Online we try to differentiate our network by connecting the best emerging creative talent with the people and brands who have established themselves as icons. The magazine reflects the very best of those conversations and self expressions. Sebastian Professional’s editorial, which feautred breakthrough fashion hairstylists from IQONS in the center of the issue, is for us an ideal representation of everything we aim to do online and in print. Their willingness to embrace new concepts in fashion has been key to every aspect of this magazine.

IQONS members Rodnik, the London based design team who has previously performed their fashion themed concerts at Barneys New York and Comme des Garcons Tokyo, showcased designs from their Fall/Winter 2008 collection. The designs were matched by bold hairstyles from the Sebastian team, and were shown in front of an audience which included Vogue editor Andre Leon Talley, IQONS Magazine editor-in-chief and blogger Diane Pernet and many other notable fashion personalities.

For IQONS Magazine Issue Zero, members were challenged to submit contributions within a strict 10-day timeframe. After an overwhelming response, the submission period ended after only four days. Pushing the unique fusion of web and print communication even further, all content in the issue was pulled together in only three weeks to ensure a feeling similar to the rapid pace of the web. Cover subjects Ruben and Isabel Toledo share a timeline of their love and lives in art and fashion with editor-in-chief Diane Pernet. Other conversations featured include FIT’s Valerie Steele and John Galliano, Marios Schwab with Dazed and Confused editor Nicola Formichetti, and an impromptu conversation between Christopher Kane and his sister Tammy.


IQONS is a global, fashion focused social media platform. Within one year of launch, IQONS has connected emerging talent in fashion with iconic fashion figures such as Dior creative director John Galliano and influential Vogue Italia fashion editor Franca Sozzani. Including fashion talent such as Marios Schwab, Sandra Backlund and Jean-Pierre Braganza among its members, the network is home to thousands of designers, artists, and media in diverse areas of fashion.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.