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K:Drive from Kaplow PR Engages Through New Media

Kaplow, a leading independent PR firm has launched a new creative services practice, K:Drive that aims to change "conversations across the new media frontier ...[taking] brands beyond the edges of traditional media."kap.jpg

Headed by Kaplow Creative Director, Bonnie Rothman Morris, K:Drive takes Kaplow’s best-in-class brands to the next level by engaging audiences in surprising ways. The specialized group reaches new influencers, engages consumers directly and enables them to connect with one another through emerging media.

K:Drive has already made creative inroads and forged new relationships for Kaplow clients by applying deep insight into audiences to change conversations. To speak to these audiences the group has created blogs, produced viral videos and microsites and has customized online games. All have built buzz in unexpected ways.

K:Drive has already spearheaded the following projects for Skype, eBay and Avon’s beauty line, mark.

  • K:Drive connected with technology bloggers, producing personalized video Christmas carols from Skype;
  • Tapped into the influential home and fashion blogging set by staging an intimate blogger roundtable event for eBay;
  • Created online buzz by producing humorous viral videos for the eBay Style Squad posted on YouTube and home and technology blogs; and,
  • Connected with beauty-nistas by teaming up mark. and Fantasy Fashion League to sponsor the first ever online beauty game

About Kaplow
Kaplow is an independent marketing communications agency known for taking best-in-class brands to the next level. We specialize in creating buzz, shaping perception, building businesses and driving the bottom line for our clients. Our Practice Areas include Internet and e-Commerce, Technology and Corporate Communications, Luxury, Retail, Food & Wine, Beauty & Wellness and Youth.

Kaplow is headquartered in New York City. Please visit for more information.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at