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Media News: Minonline Expands with New Editor Positions

The Media/Communications Group of Access Intelligence has named Naomi Reiter the Editor of min's b2b and Amy Novak the Online Editor of, both joining an award-winning and rapidly growing media information group serving the magazine, digital media, PR and cable communities.Naomi Reiter, who brings journalism, copywriting and marketing experience to her new role, has worked at Grow Marketing, SportsBusiness Journal, Naples Sun Times, among others, and most recently has been a contributor to Media Magazine and

Amy Novak, in the newly created position of Online Editor, recently received her Masters in Multimedia Publishing from New York University and has written for Trump Magazine, Random House books,, Death+Taxes, and Novak will also be a part of the CableFAX team launching, in the spring, a new online product covering TV programming.

As Editor of min's b2b, Reiter will serve its executive readership with proprietary box scores and news analysis, and will expand min's b2b coverage to include business, marketing and sales strategies in the areas of digital media, trade shows, audience development, custom and specialized information publishing and more.

The Web site, which enjoyed record traffic growth in 2007, recently unveiled new features and coverage areas, and under Novak will continue to deliver trusted coverage of the media business through enterprise reporting, proprietary intelligence and community-centric content.

"We're very excited to have two talented journalists join the min team who understand the need to deliver original journalism and respond to the information needs of our media executives," noted Diane Schwartz, vice president and group publisher of the Media/Communications Group.

Reiter and Novak join an expanding editorial team led by Steve Cohn, long-time editor-in-chief of min and the min group. Both will be based out of the New York office; Reiter can be reached at; and Novak, at

About the min Family
The min family of products includes min, min's b2b, min magazine, min's Advertising Report and min's Digital Media Report. Other min products include the Best of the Web Awards, the Sales Executive of the Year Awards, Integrated Marketing Awards, Hottest Launches Awards and The min day digital media Summit will take place April 15 in New York.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at