Media News: Minonline Expands with New Editor Positions

The Media/Communications Group of Access Intelligence has named Naomi Reiter the Editor of min’s b2b and Amy Novak the Online Editor of minonline.com, both joining an award-winning and rapidly growing media information group serving the magazine, digital media, PR and cable communities.Naomi Reiter, who brings journalism, copywriting and marketing experience to her new role, has worked at Grow Marketing, SportsBusiness Journal, Naples Sun Times, among others, and most recently has been a contributor to Media Magazine and WomansDay.com.

Amy Novak, in the newly created position of Online Editor, recently received her Masters in Multimedia Publishing from New York University and has written for Trump Magazine, Random House books, Rollingstone.com, Death+Taxes, Cinemablend.com and InTheMo.com. Novak will also be a part of the CableFAX team launching, in the spring, a new online product covering TV programming.

As Editor of min’s b2b, Reiter will serve its executive readership with proprietary box scores and news analysis, and will expand min’s b2b coverage to include business, marketing and sales strategies in the areas of digital media, trade shows, audience development, custom and specialized information publishing and more.

The minonline.com Web site, which enjoyed record traffic growth in 2007, recently unveiled new features and coverage areas, and under Novak will continue to deliver trusted coverage of the media business through enterprise reporting, proprietary intelligence and community-centric content.

“We’re very excited to have two talented journalists join the min team who understand the need to deliver original journalism and respond to the information needs of our media executives,” noted Diane Schwartz, vice president and group publisher of the Media/Communications Group.

Reiter and Novak join an expanding editorial team led by Steve Cohn, long-time editor-in-chief of min and the min group. Both will be based out of the New York office; Reiter can be reached at nreiter@accessintel.com; and Novak, at anovak@accessintel.com

About the min Family
The min family of products includes min, min’s b2b, min magazine, min’s Advertising Report and min’s Digital Media Report. Other min products include the Best of the Web Awards, the Sales Executive of the Year Awards, Integrated Marketing Awards, Hottest Launches Awards and www.minonline.com. The min day digital media Summit will take place April 15 in New York.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.