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Pierce Mattie Public Relations is pleased to announce that it has promoted Jenelle Forin from Account Executive to Account Director for Beauty PR in their NY office.

Forin, originally from London, has her Bachelor of Arts degree in Media and Communications. At Pierce Mattie Jenelle has handled event production, product launches, media outreach to broadcast, print and online outlets for clients such as ReVive Skincare, Joico, butter LONDON and Hourglass Cosmetics.

Prior to Pierce Mattie, Jenelle worked as a freelancer at Estee Lauder, where she helped launch Tom Ford Beauty to the US Market. Jenelle has also worked on a freelance basis for Hearst, heading up projects for many publications, as well as developing PR plans and TV segment ideas.

With over 5 years experience in public relations, Jenelle has developed an excellent relationship with the media and has secured placements in press outlets such as InStyle, O The Oprah Magazine, Vanity Fair, Elle, Allure, Glamour and Shape.

Pierce Mattie PR continues to see growth in its expanding beauty, fashion and luxury lifestyle divisions and has hired Katarina Maloney as an Account Executive to meet the demand and continue the luxury PR firm’s vision of further expansion.

Katarina Maloney is the newest Account Executive for the Beauty and Fashion Division in the New York office. A California native, her passion for media began during her documentary film studies at UC Berkeley. Coming from a strong TV public relations background, she has secured client placements in such outlets as CNN’s Headline News, ABC News Now, NY1, and numerous local TV and radio affiliates across the country. She also spearheaded and was responsible for the double in growth of AOL’s Online Buzz Monthly TV segment with Regina Lewis. Prior to public relations, Katarina worked as a TV producer for the Food Network, NYC Fashion Week, and CBS and was also an event coordinator for national promotion events. She has worked with notable celebrities such Katie Couric, Ladytron, DJ Kid Millionaire, The Bravery, and have worked for clients such as WE, HGTV, The Discovery Channel, Rainbow Media, ESPN, The International Contemporary Furniture Fair, Bombarier, Maysles Films, and more.

About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie PR remains the industry leader in communications for luxury beauty, fashion, health and fitness brands alike with growing divisions in home furnishings and fine jewelry. With offices located bi-coastally in New York and Los Angeles, Pierce Mattie PR has their hand on the pulse of the industry and has the capabilities of securing national and regional press for their clients.

A brilliant and affordable resource for jewelry designers and PR agencies, Luprocks provides top fashion and lifestyle media, editors, costume designers and stylists with a one-stop shop to find the best in fine jewelry and accessories. Below, an interview with Michelle Orman, co-founder of LupRocks along with partner Jessica Cohen, highlights the benefit and did I already say brilliance? of this user-friendly, successful service for designers and the media. I wonder if there are any best friend/slumber party applications up for grabs?

Check out their blog as well.

PR: Before you started Luprocks, were you and Jessica publicists? How did you come to realize that going online was the way to go?

MO: Prior to starting LupRocks.com, Jessica and I were doing PR and Product Placement within the fine jewelry and watch industry for over five years. Prior to Lüp, I was in the private sector of PR before moving to a trade association that does PR on behalf of the entire fine jewelry industry. Jessica was an Emmy Award winning set designer and was drawn to the jewelry industry through her love of fine jewelry, which is where we met.

While LupRocks.com does target print as well as broadcast media, the idea was born out of our desire to streamline the product placement process. By specializing in fine jewelry and accessories we offer costume designers, property masters, stylists and editors a “one stop shop” for filling their production needs. Read more