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Fashion PR Agency News: Genevieve Ascencio Named Senior Account Executive at Factory PR

factory-logo.jpgFactory PR, a public relations, marketing and image management firm located in NYC, is excited to announce that Genevieve Ascencio has joined as Senior Account Executive.

Genevieve Ascencio’s career in fashion public relations began when she joined The Bromley Group in 2004. Over the course of 3 years, she contributed to some of the agency’s most prestigious accounts including The Frye Company (footwear and handbags), KangaROOS, UGG Australia, and British lingerie collections Fantasie, Rigby & Peller and Freya, as well as American lingerie brand Goddess. Responsibilities for these clients included product placement, pitching TV and print, celebrity seeding, and managing special events. Her work on the Frye account resulted in millions of dollars of equivalent advertising value and millions of consumer impressions in leading publications and award-winning television programs. Other accounts that Genevieve has honed her skills on are children’s label, Petit Patapon; GLO Jeans; Elle MacPherson Intimates; United Nude and Terra Plana.

gen.jpgWhen the opportunity arose to hone in on the denim market, Genevieve joined James Jeans – Dry Aged Denim in-house, to launch their organic denim collection, men’s collection and to elevate brand image over all. With just under three months to produce tangible results, Genevieve secured placements in People Style Watch, Self Magazine, The New York Post, The New York Sun, OKMag.com, Blueprint.com as well as a showroom feature on About.com.

At Factory PR, Genevieve she will focus her attention and PR prowess on the men’s division. Among the accounts she will service are DDCLAB, Eddie Bauer, luxury shirt collection Zachary Prell, 2(x)ist Bodywear, Italian apparel label Rare Man and Rare Donna, SHANE&SHAWN Footwear, The Art of Shaving and Haspel suits. She is thrilled to be a member of a brilliant team of publicists that get results!

Genevieve graduated from New York University with a Bachelor of Arts in Economics. She was born in Haiti, speaks conversational French and has lived in New York for most of her life. She currently resides in Sunnyside, Queens.

About Factory PR

Factory PR is a public relations, marketing and image management firm that builds brands in the fashion, accessory and lifestyle industries. Through strong media relationships and targeted communications campaigns, Factory generates brand awareness for clients among consumers and the press. Factory boasts an impressive client roster including Brian Atwood, Eddie Bauer, Tracy Reese, The Art of Shaving, DDCLAB, Foley + Corinna and 2(x)ist. Founded by Mark Silver and Lauren Fisch Factory PR has been a leader of the industry for almost a decade.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.