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Fashion PR Student Requests Information for Senior Project

Juliana Kyerewa is a student at London's University of the Arts where she attends the London College of Communication. For her senior project, she is putting together a business plan for a fictitious fashion PR company, however she has had trouble finding relevant information about fashion PR to help guide her work. I firmly believe in the importance of assisting PR students in their academic efforts, knowing firsthand how important industry perspective is, and how difficult it can be to make realistic assessments without it.
Please consider downloading the questionnaire (there is one for PR people and one for fashion designers) and returning it to Juliana by the end of the week. She can be reached at awuraa_yaa[at]



Here is some more information about her project:

The business plan project idea is about setting up a fashion pr (Public Relations) agency which specifically caters for new budding designers. The idea was that these types of designers were the most fertile as they were the ones that struggled to gain entry within the fashion industry, so would benefit from a business like mine. The business has great prospects because it specialises in connecting new designers with the fashion industry helping them reach their full potential. What makes the business special is its devoutness to a niche market offering exclusive services tailored made to my clients ambitions and goals.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at