Juliana Kyerewa is a student at London’s University of the Arts where she attends the London College of Communication. For her senior project, she is putting together a business plan for a fictitious fashion PR company, however she has had trouble finding relevant information about fashion PR to help guide her work. I firmly believe in the importance of assisting PR students in their academic efforts, knowing firsthand how important industry perspective is, and how difficult it can be to make realistic assessments without it.
Please consider downloading the questionnaire (there is one for PR people and one for fashion designers) and returning it to Juliana by the end of the week. She can be reached at awuraa_yaa[at]hotmail.com
Here is some more information about her project:
The business plan project idea is about setting up a fashion pr (Public Relations) agency which specifically caters for new budding designers. The idea was that these types of designers were the most fertile as they were the ones that struggled to gain entry within the fashion industry, so would benefit from a business like mine. The business has great prospects because it specialises in connecting new designers with the fashion industry helping them reach their full potential. What makes the business special is its devoutness to a niche market offering exclusive services tailored made to my clients ambitions and goals.