gorjana Jewelry is a collection of fashion jewelry and now fine jewelry, sold in over 400 fine boutiques and websites, including Henri Bendel, Fred Segal and ShopBop.com. The line is consistently featured in Lucky, InStyle, People StyleWatch, and is often worn by celebrities such as Cindy Crawford, Mandy Moore, Hayden Panattiere, Sophia Bush and Felicity Huffman among others.
PR rep Iva Pawling explains the approach: In an effort to be more “blog-friendly” we have just recently updated our website, which has a new SHOP landing page, as well as the capability to direct link to the categories in our shop section. If a blogger wants a media account, all they have to do is fill out the media application.
gorjana also has product and stylized jpegs of all pieces at the ready for fashion and jewelry bloggers, simply email pr[at]gorjana.com for your pick. While you can link to specific categories without contacting the PR department, an email to Iva will result in a custom link for a particular product.
Smartly, in addition to announcing this new, easy-access approach to linking to their jewelry, Pawling uses the opportunity to quietly promote the new fine jewelry collection – now available for retail purchase.