sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

gorjana Jewelry Updates Site for Better Blogger Relations

gj.jpggorjana Jewelry is a collection of fashion jewelry and now fine jewelry, sold in over 400 fine boutiques and websites, including Henri Bendel, Fred Segal and ShopBop.com. The line is consistently featured in Lucky, InStyle, People StyleWatch, and is often worn by celebrities such as Cindy Crawford, Mandy Moore, Hayden Panattiere, Sophia Bush and Felicity Huffman among others.

PR rep Iva Pawling explains the approach: In an effort to be more “blog-friendly” we have just recently updated our website, which has a new SHOP landing page, as well as the capability to direct link to the categories in our shop section. If a blogger wants a media account, all they have to do is fill out the media application.

gorjana also has product and stylized jpegs of all pieces at the ready for fashion and jewelry bloggers, simply email pr[at]gorjana.com for your pick. While you can link to specific categories without contacting the PR department, an email to Iva will result in a custom link for a particular product.

Smartly, in addition to announcing this new, easy-access approach to linking to their jewelry, Pawling uses the opportunity to quietly promote the new fine jewelry collection - now available for retail purchase.

About the author: Crosby Noricks


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

2 Comments

  • trueshopaholic
    Posted April 8, 2008 at 10:59 am | Permalink

    Gorjana has fabulous pieces. I recently purchased a few of them on HauteLook.com. It’s worth checking out!!!

  • trueshopaholic
    Posted April 8, 2008 at 10:59 am | Permalink

    Gorjana has fabulous pieces. I recently purchased a few of them on HauteLook.com. It’s worth checking out!!!

2 Trackbacks

  • By Kaser’s STAR PULSAR on April 15, 2008 at 4:29 pm

    […] By pr couture The line is consistently featured in Lucky, InStyle, People StyleWatch, and is often worn by celebrities such as Cindy Crawford, Mandy Moore, Hayden Panattiere, Sophia Bush and Felicity Huffman among others. … http://www.prcouture.com/2008/04/08/gorjana-jewelry-updates-site-for-better-blogger-relations/ PR COUTURE http://www.prcouture.com No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> […]

  • By Kaser’s STAR PULSAR on April 15, 2008 at 4:29 pm

    […] By pr couture The line is consistently featured in Lucky, InStyle, People StyleWatch, and is often worn by celebrities such as Cindy Crawford, Mandy Moore, Hayden Panattiere, Sophia Bush and Felicity Huffman among others. … http://www.prcouture.com/2008/04/08/gorjana-jewelry-updates-site-for-better-blogger-relations/ PR COUTURE http://www.prcouture.com No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> […]

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.