gorjana Jewelry Updates Site for Better Blogger Relations

gj.jpggorjana Jewelry is a collection of fashion jewelry and now fine jewelry, sold in over 400 fine boutiques and websites, including Henri Bendel, Fred Segal and ShopBop.com. The line is consistently featured in Lucky, InStyle, People StyleWatch, and is often worn by celebrities such as Cindy Crawford, Mandy Moore, Hayden Panattiere, Sophia Bush and Felicity Huffman among others.

PR rep Iva Pawling explains the approach: In an effort to be more “blog-friendly” we have just recently updated our website, which has a new SHOP landing page, as well as the capability to direct link to the categories in our shop section. If a blogger wants a media account, all they have to do is fill out the media application.

gorjana also has product and stylized jpegs of all pieces at the ready for fashion and jewelry bloggers, simply email pr[at]gorjana.com for your pick. While you can link to specific categories without contacting the PR department, an email to Iva will result in a custom link for a particular product.

Smartly, in addition to announcing this new, easy-access approach to linking to their jewelry, Pawling uses the opportunity to quietly promote the new fine jewelry collection – now available for retail purchase.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.