Fashion PR Agency News: Michael Rogers PR Announces New Ready-to-Wear Client Yotam Solomon

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yotam.jpgMichael Rogers PR, a luxury PR firm based in New York and Los Angeles, is pleased to announce it’s latest client – Ready-to-Wear designer Yotam Solomon. Based in Los Angeles, Yotam Solomon graduated from California’s Fashion Institute of Design & Merchandising in 2008. However, unlike many recent graduates, he’s no stranger to the runways, having shown two successful Ready-to-Wear collections during LA’s Spring & Fall 2008 Fashion Weeks.

Solomon launched his signature collection at just twenty. A native of Israel and a former violin prodigy in Austria, the designer was influenced by his family’s European roots. After growing up surrounded by several cultures, Solomon’s first collection exhibited inspirations from his European upbringing combined with the luxurious relaxation of West Coast style.

A new spin motivated Solomon’s second collection for Fall/Winter ’08. Taking his inspiration from everyday cues including the beautiful skies, the sunset, the stars and the infinite galaxies, the collection celebrated the beauty of our universe. A wide variety of exceptional colors such as twilight blue, burnt orange and royal lilac comprised the palette, demonstrating the different forces in nature such as fire, ice, wind, and the spectacular shades of a sunset.

Working with conceptual fabrics, Solomon combines elements of technology and fashion that are based around the conservation and improvement of the environment. From fabrication and fiber choices to the forward-looking cuts, Solomon says “There is a unique style to this collection that suits any woman from the jet setter to the fashionista – there is something for everyone.”

Yotam Solomon’s designs have been featured in Women’s Wear Daily, California Apparel News & British Vogue.

For More Information on Yotam Solomon, images or samples for shoots, please contact:
Dina Fierro at Michael Rogers PR
212-255-7210/ dina[at]michaelrogerspr.com


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.