Announces Online Contest in Search for the Next "IT" Fashion Designer, a leading publisher of user-generated fashion content is currently hosting a fantastic contest looking for the next “It” fashion Designer. The deadine is July 15.

A team of fashion industry experts will weigh in on the results and help discover new emerging talent, including “Project Runway” alum Malan Breton, former Editor-in-Chief of Life & Style Sheryl Berk, C Magazine Executive Editor Nathan Cooper, Designer Keith Lissner, and MyItThings Editor-in-Chief and Co-Founder Yuli Ziv.

“The contest offers great exposure for new and emerging designers — especially students and graduates,” says Yuli Ziv, Editor-in-Chief of “’s social platform provides them with a unique chance to get immediate feedback on their designs from the site’s community of trendsetters, tastemakers and fashionistas.”

Entrants are invited to show off their pieces online for a chance to win the grand prize. Entries can be submitted today through July 15. Each designer is asked to submit five previously created looks. Site users will vote for their top 10 favorite designers. Then, the three finalists will be awarded $1,500 to work on their looks for a Spring 2009 collection.

This effort will be documented on the social platform through blogs, videos and pictures so that fans can keep up with their favorite designers’ efforts. A runway show will be conducted in Oct. in NYC, which will allow the three finalists to show off their work in a professional runway show.

The final winner will be chosen by a combined vote, which is 50 percent by the judges and 50 percent by the community. A $5,000 Grand Prize, as well as exclusive collection sale on, will be awarded to the winner.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.