Top Fashion PR Links

Louis Vuitton has partnered with Soundwalk to produce a series of surreal audio tours that whisk listeners through some of China’s most well-known cities: Beijing, Hong Kong, and Shanghai. (via TechCrunch)

Pop Cutie!” is a street fashion simulation game that combines street style, fashion design, retail shopping and trend hunting into an interactive game. (via Ypulse)

Building Emotional Connections with Research (via Branding Strategy Insider)

Top 5 Tips for a Cool Fashion Show (via Event Manager Blog)

Super Resource: 100 Personal Branding Tips using Social Media (via Chris Brogan)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.